Updated: Jan 6, 2020
Chances are, your target audience is there.
Mr. Chou gives five excellent reasons to share more than your personal business on Facebook. Facebook is a powerful tool that has the ability communicate to almost anyone in the world, which means Facebook has the power to connect you with your next customer. Facebook is still one of the largest social media platform in the united states. they have one of the largest databases on individuals in the world, and your business could largely benefit from there large collection of information. the new algorithms that's being implemented has changed who sees your advertisement. these methods are in place to show your business/product to people who have shown an interest in your market. Your brick and mortar store could still benefit from advertising on Facebook just as much as an e-commerce store.
Even if there's no way for your customer to make a sale straight from your Facebook post. a post of your flash sale or with any call to action might be all a customer needs to see what you have to offer. Facebook makes it very easy to communicate with your customers. you can directly message your customers, reply on a post or even reach out and post reply on one of your customers personal profile. Today's social media platforms has made it convenient, easy, and free to communicate personal messages with your customers. this would be an excellent way to build brand loyalty with your customers' who regularly enter your shop or communicate with you online.
Facebook has the ability to reach out to nearly every corner of the world, but this platform has ability to reach out to people in your community. just as Mr. Chou stated nearly 79 percent of people on Facebook are adult Americans. contrary to Instagram, Facebook's demographics lie mainly in the united states. which is ideal for businesses who are more interested in advertising to people in the united states than internationally. local businesses with tight marketing budgets would get the best bang out of there buck, because Facebook's advertisement program enables businesses to be selective to who you advertise too.
-It’s still the fastest way to reach a huge amount of people in a short amount of time.
- You can target your ads based on just about anything.
- You have access to an unlimited database of information.
-There’s a good chance you’ll reach your target audience on Facebook.
- It’s easy for your audience to get in touch with you.
BY: Jacky Chou (Founder of Indexsy)
November 5, 2018