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Why is Online Branding Important?

Updated: Jan 9, 2020

Studies show that people are spending more time online than watching T.V.


 
 

There is 63,000 thousand google searches per second everyday. Thanks to Technology, the consumer has the power to inform themselves on every product or service in the market; with one tool that fits in the palm of there hands. This is why businesses should embrace this trend, and care about how they present themselves online!

- The Internet Innovation Alliance that 217 million Americans owned a smartphone in 2017. At this rate it is speculated to rise to 270 million by 2020, (approx. 80% of the US population in 2020).


​- Emarketer.com reported in 2018, on average US adults spend 3 hours and 43 minutes on mobile devices. Which is 7 minutes more than than the average time spent on T.V.

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Both of these statistics predict that mobile phones, and online entertainment such as: social media, streaming channels, news, and applications will only grow in popularity. This shift to using smartphones as a source of entertainment has made online branding even more vital to any business to stay relevant with today's market.

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